December 1, 2014, World AIDS Day, with the support of the UNESCO Moscow Office launched a campaign-relay #iminred*. The purpose of the campaign — to draw attention to the problem of HIV and support those he touched.To this end, participants collect the world’s largest red ribbon of the photographs in red and learn interesting facts about HIV collected on the site iminred.com .

*Iminred – I’m in red – «Я в красном» / «Я в красной [ленточке]»

To take part in the campaign #iminred enough to make your photo in red (in red clothes with something red in his hands, with red make-up, on red background) and place it with the hashtag #iminred on his page on VKontakte, Facebook, Instagram, Tumblr, Twitter, Classmates, or download it on the campaign website iminred.com. Everyone did their photo passes the baton to three friends / acquaintances.

All published #iminred-photos in real-time will appear in a red ribbon on the site iminred.com. Site opens on 1 December and will be updated every hour.

Participants will be able to see their photos and other photos.

Do not delay, make your photo in red, become part of the largest red ribbon in the world and pass the baton to others!